Media in action

We Create /

CUSTOM
COMMUNICATIONS

Media In Action was established as a communications agency for the modern age. In a saturated space of ineffective and separate PR and digital agencies. Media In Action is the sweet spot that fuses traditional public relations practices with more modern methods to create social currency for a suite of lifestyle clients.

For a micro-influencer, it’s incredibly important to align with a brand when it comes to values. We ensure the element of authenticity is retained and paid engagement leads to sales. ensures multiple quantifiable return.

WE CREATE /
CUSTOM
COMMUNICATIONS

Media in Action was established as a communications agency for the Millennial age. In a saturated space of ineffective and separate PR and digital agencies. Media In Action is the sweet spot that fuses traditional public relations practices with more modern methods to create social currency for a suite of lifestyle clients.

For a micro-influencer, it’s incredibly important to align with a brand when it comes to values. We ensure the element of authenticity is retained and paid engagement leads to sales. ensures multiple quantifiable return.

services/

media in action

We combine creativity and contacts to develop and deliver creative communications strategies

CONCEPT IDEATION

M/I/A Group takes every project on a journey from origin to implementation. At Media in Action this is on display when we create a range of PR concepts, but more impressively, transform them into reality.

PUBLIC RELATIONS STRATEGY & MATERIALS

From pitch to press kit, we are passionate about every element of your PR strategy. Creative and connected, our team of publicists is some of the best in the business.

 

DIGITAL PROMOTIONAL ASSETS

As you’ve probably worked out by now, online it’s where it’s at. If it’s emails and blog posts or videos and images, we can empower your online presence by creating the ultimate digital asset toolbox.

SOCIAL MEDIA MANAGEMENT

Whether you struggle with strategy or have no idea about hashtags, we work with brands of all shapes and sizes to help them nail their social media content management. 

CUSTOMER COMMUNICATIONS

Our commitment to customer relations ensures you don’t just find customers, you keep them.

CONTENT CREATION

M/I/A Group’s team of in-house designers and creative directors will create content that brings your brief to life and can be leveraged across a range of platforms.

DEVELOPMENT OF BRAND IDENTITY FOR MULTIPLE CHANNELS

There’s a lot of BTS work that goes into developing your brand identity. From values and mission statements to logos and colour palettes, we cover them all.

COPYWRITING ASSETS

Our copywriting is creative, but more importantly, it converts potential clients into long-term customers and brand advocates.

INSTAGRAM / FACEBOOK VERIFICATION & FOLLOWER GROWTH

We find, sign, match, and manage the best influencer for your product or service. quantifiable returns on your investment.

SPONSORSHIPS & PARTNERSHIPS

Leave sliding into their DMs to us. By drawing on our existing relationships with some of the most influential online personalities and profiles in the world, Media in Action ensures that every collaboration between a brand and an influencer is an authentic investment.

CASE STUDY /

CUSTOMS 4 CANCER

A multi-channel campaign that raised an average amount of $100,000 per month.

OVERVIEW

An intimate understanding of the impact of good marketing on charitable causes has allowed M/I/A Group to raise awareness and inspire people to contribute to some truly worthwhile causes.

THE GOAL

M/I/A Group worked closely with the Customs 4 Cancer team in their quest to raise $1 million for Cancer Council Australia. Our services included launching the campaign, raising awareness, and driving donations.

CASE STUDY /

CUSTOMS 4 CANCER

A multi-channel campaign that raised an average amount of $100,000 per month. (white text) `

OVERVIEW

An intimate understanding of the impact of good marketing on charitable causes, has allowed M/I/A Group to raise awareness and inspire people to contribute to some truly worthwhile causes.

THE GOAL

M/I/A Group worked closely with the Customs 4 Cancer team in their quest to raise $1 million for Cancer Council Australia. Our services included launching the campaign, raising awareness, and driving donations.

SOLUTION /

PROCESS

DISCOVERY CALL

Celebrity ambassador relationships developed and garnered ongoing coverage and following on social media. Media coverage was secured in key local newspapers as well as mainstream channels, including Studio 10 and Sunrise 7. With this multi-channel campaign, Media in Action helped Customs 4 Cancer raise an average amount of $100,000 per month.

STRATEGY OUTLINE

The photos and videos we used on the website created, which also included interviews with doctors, testimonies, and raffle ticket sales. All content was also leveraged for an extensive digital marketing campaign – driven by a series of successful Instagram posts and Facebook ads. The campaign was further complemented with a PR plan that saw a number of published print pieces and two key TV placements.

IMPLEMENTATION AND REVIEW

Celebrity ambassador relationships developed and garnered ongoing coverage and following on social media. Media coverage was secured in key local newspapers as well as mainstream channels, including Studio 10 and Sunrise 7. With this multi-channel campaign, Media in Action helped Customs 4 Cancer raise an average amount of $100,000 per month.

CASE STUDY / CUSTOMS 4 CANCER

CLIENT /
LOVE

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